Niradi is a Hindi word derived from two words “Nira+Adi”, which means “Exclusive beginning”. Every exclusive offering is handcrafted and hand embroidered by women artisans, using certified organic fabrics. The pieces we create are timeless clothing. Our collections can be worn year after year, that withstand the test of time even after many washes. We want you to love what you wear so that you can keep it in your wardrobe for a long long time. 

Why NIRADI?

Organic and Sustainable-Our collections are made of GOTS (Global organic textiles standard)& Max Havelaar guidelines for sustainable fabrics. We use certified fabrics like linen, cotton, hemp, modal, lotus, etc. These materials will naturally decompose at the end of their life.

Artisan craft- All hand embroidery done by local ladies, helps them to improve their livelihood.

Handmade- All the collections of NIRADI is made to order and handmade by tailors and artisan.

Made in India- All the products are 100% made in India at our studio. This help to support local artists and the community.

Startup- Niradi is also certified by Micro, small and medium Enterprises by the Ministry of MSME, Govt of India, and is an active participant in the Startup India movement.

We Support sustainable development and ecological balance in human life. 

Every product is made to the highest ethical environmental standard from start to finish.

We seek to bring together a community that shares the same values and is interested in sustainable as well as stylish apparel.

We use natural or recycled materials for packaging.